Facebook and Instagram Ads Basics

Facebook and Instagram ads, run through Meta Ads Manager, let businesses reach specific people based on location, interests and behaviour. Even small budgets can bring customers when ads are set up correctly.

Choose the right objective

Meta asks what you want: awareness, traffic, engagement, leads, app promotion or sales. Pick the one that matches your goal; the system optimises for it.

Target the right audience

Start with location, age and interests that match your customers. Use custom audiences of people who visited your store or engaged with your page, and lookalike audiences based on your best customers.

Creatives matter most

Clear product images or short videos, a strong first line, honest benefits and a clear call to action. Test a few versions to see which performs best.

Budget and testing

Start with a small daily budget, let ads run a few days, then increase what works and stop what does not.

Tracking with the Meta Pixel

The Meta Pixel on your website or store shows which ads lead to views and orders. On MoneyEarn, sellers and members can add their own Pixel ID, and tracking runs only for visitors who accept cookies.

Follow ad policies

Meta rejects ads with misleading claims, before-and-after promises in sensitive categories, or prohibited products. Follow the policies to protect your ad account.

Common mistakes

Too broad or too narrow audiences, changing ads every day, poor images and sending people to slow or confusing pages.

Frequently asked questions

How much should I spend on Facebook ads at first?

Start with a small daily budget, test for a few days, then increase spending on ads that bring results.

Why was my ad rejected?

Ads are rejected for policy issues like misleading claims, restricted products or misleading images. Read Meta's advertising policies.