How to Write a Freelance Proposal That Gets Replies

Clients receive dozens of proposals for each job. Most look the same: "Dear Sir, I am expert, I can do your job." A good proposal stands out in the first two lines and focuses on the client, not on you.

The structure that works

• Open with their problem: show you understood what they need.
• Show relevant proof: a similar project, sample or result.
• Explain your approach: two or three clear steps.
• Give timing and next step: when you can start and a simple question.

Example

"Hi Sarah, you need your bakery's WordPress site to load faster and look good on mobile. Last month I improved a restaurant site's speed from 6 seconds to under 2 seconds — here is the link. I would start by checking your images and plugins, then set up caching and test on mobile. I can start tomorrow. Is the site on shared hosting?"

Common mistakes

Copy-pasted proposals, long life stories, asking for contact details outside the platform, spelling mistakes and promising things you cannot do.

Keep it short

Clients read on their phones. Aim for five to eight sentences. Add a portfolio link or file instead of describing everything.

Follow up politely

If the client replies, answer quickly and clearly. If they do not, move on. Each proposal is practice; track which ones get replies and improve your template.

Frequently asked questions

How long should a freelance proposal be?

Five to eight sentences is usually enough: the client's problem, relevant proof, your approach and a clear next step.

Should I use a proposal template?

A template helps with structure, but personalise the first lines for every job so the client knows you read their post.