Using WhatsApp Business to Sell

4 October 2026 1 min read

WhatsApp Business is free and powerful. Learn how to set up a catalogue, quick replies and labels to manage customers.

WhatsApp Business is a free app designed for small businesses. It helps you look professional, organise customers and answer faster.

Set up your profile

Add your business name, logo, description, address or city, working hours, email and website or store link.

Add products with photos, prices and descriptions. Customers can browse your catalogue inside WhatsApp and share items with friends.

Save answers to common questions about price, delivery time and payment methods. Use shortcuts to send them instantly.

Organise chats with labels like "New order", "Paid", "Shipped" and "Follow up". It keeps your orders under control.

Welcome new customers automatically and tell them when you will reply outside working hours.

Share new products, offers and customer reviews on status, and use channels for followers who want updates.

Reply quickly and politely, confirm orders clearly and share tracking numbers. Respect privacy and do not add customers to groups without permission.

Yes. The WhatsApp Business app is free for small businesses.

Many phones support both apps with different numbers. Check your phone's settings and WhatsApp's current options.