Website Speed Optimization Guide

A faster website makes browsing easier and reduces frustration, especially on mobile connections. Speed also affects how many visitors stay and buy.

Measure first

Start by measuring real pages with tools like Lighthouse or PageSpeed Insights, especially your home page, product pages and checkout.

Common fixes

• Resize and compress oversized images; use modern formats like WebP.
• Remove unnecessary scripts and plugins.
• Cache suitable assets.
• Reduce render-blocking resources.
• Review server response times and hosting.

Avoid plugin overload

Avoid adding multiple plugins that do the same task. Each adds code and possible conflicts.

Prioritise important journeys

Re-test after changes and focus on pages that matter most, such as product search and checkout.

Real users vary

Performance varies by device and network, so do not rely on a single perfect score as proof that every visitor has a fast experience. Test on a mid-range phone with mobile data.

Frequently asked questions

What slows websites down most?

Large images, too many scripts and plugins, and slow hosting are the most common causes.

Does speed affect SEO?

Page experience is one factor among many; speed mainly helps users stay and convert.