How to Start an Affiliate Program for Your Own Store

A store-owned affiliate program lets approved publishers promote your products in exchange for a commission on qualifying sales. It can bring new customers, but only if the rules are clear and fair.

Define the rules

• Eligible products and commission rates.
• Attribution window: how long after a click a sale still counts.
• Validation period before a commission is approved.
• Prohibited traffic sources, such as spam or misleading ads.
• Self-referral rules.
• How refunds and cancellations affect commissions.

Use reliable tracking

Use tracking that records which affiliate referred each order, and keep transaction records that affiliates can understand.

Pay according to the terms

Pay only according to the written terms and on time. Late or unexplained deductions quickly drive good affiliates away.

Watch for fraud fairly

Monitor fraud, such as fake orders, without unfairly withholding legitimate commissions. Explain any rejected commission.

Start small

Start with a small group of publishers and refine the program after reviewing real performance.

On MoneyEarn

Sellers on MoneyEarn can work with partner resellers: resellers request to sell a product, the seller approves and sets the margin, and payments are recorded with transaction IDs.

Frequently asked questions

What commission should I offer affiliates?

It depends on your margins. Calculate what you can pay after product, delivery and other costs while keeping a profit.

How do I stop affiliates buying from themselves?

Set clear self-referral rules and check orders that come from the affiliate's own details.