Selling on Daraz: A Beginner's Guide

Daraz is one of Pakistan's biggest online shopping marketplaces, with millions of customers. Selling there gives you access to a large audience without building a website from scratch.

Opening a seller account

Register on Daraz Seller Center with your CNIC, bank account details and business information. Follow the verification steps and read the seller policies carefully.

Listing products

Use clear titles with important keywords, high-quality photos on a plain background, detailed descriptions and correct specifications. Accurate listings reduce returns.

Pricing

Include Daraz commission, payment fees, packaging and your profit in your price. Compare with competitors but avoid racing to the lowest price.

Fulfilment

Pack orders well and hand them over on time. Late shipments and cancellations affect your seller rating and visibility.

Growing sales

Join campaigns and sales events, collect positive reviews with good service, use vouchers wisely and keep popular items in stock.

Handling returns

Returns are part of marketplace selling. Clear descriptions and good packaging reduce them. Check returned items and follow the dispute process when needed.

Combine with your own store

Marketplace rules and fees can change. Many sellers also run their own store and social media so they have customers they can reach directly.

Frequently asked questions

What do I need to open a Daraz seller account?

Usually your CNIC, a bank account and business details. Follow Daraz Seller Center's current requirements.

How can I get more sales on Daraz?

Use clear listings and photos, competitive prices, fast shipping, good reviews and join campaigns.