Google AdSense: How Websites Earn From Ads

Google AdSense is a program that places ads on your website and pays you a share of the ad revenue. It is one of the most common ways bloggers and website owners earn.

How AdSense works

Advertisers pay Google to show ads. Google places relevant ads on approved websites, and site owners earn based on views and clicks.

Getting approved

Google looks for original, helpful content, a clear site structure, important pages such as About, Contact and Privacy Policy, and compliance with its policies. Sites with copied content, very little content or prohibited topics are usually rejected.

What affects earnings

Traffic volume, where visitors come from, the topic of your site and ad placement all matter. Topics like finance, insurance and technology often pay more than general entertainment.

Rules you must follow

Never click your own ads or ask others to click. Do not place ads in misleading ways. Do not buy fake traffic. Breaking rules can permanently ban your account.

Getting paid in Pakistan

AdSense pays monthly once you reach the payment threshold, after verifying your identity and address. Payments are usually made by bank transfer.

Beyond AdSense

As traffic grows, combine ads with affiliate marketing and your own products. Relying only on ads makes your income sensitive to traffic changes.

Before you apply

Before applying, create original useful content, provide clear site navigation, publish required policy pages and make sure the site follows ad placement and invalid-traffic rules. Approval is not guaranteed, and earnings change with audience, geography, content and advertiser demand. Read the current official AdSense policies before adding ads.

Frequently asked questions

Why was my AdSense application rejected?

Common reasons are thin or copied content, missing important pages or policy violations. Improve content and reapply.

Can I click my own ads?

No. Clicking your own ads or asking others to click breaks AdSense rules and can ban your account.