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Cash on Delivery: Reducing Returns and Fake Orders

4 October 2026 1 min read

COD is popular in Pakistan but brings returns and fake orders. Practical ways sellers reduce losses while keeping customers happy.

Cash on delivery (COD) is the most trusted payment method for many Pakistani customers. But returned and fake orders cost sellers delivery charges and time. These steps help reduce losses.

Confirm every order

Call or WhatsApp the customer before shipping to confirm the order, address and total price. Many fake orders disappear at this step.

Clear product information

Accurate photos, sizes, colours and materials reduce "not as expected" returns.

Show the full price

Make delivery charges clear before ordering so customers are not surprised at the door.

Partial advance for high-value items

For expensive or custom items, ask for a small advance through Easypaisa or JazzCash. Explain it politely as protection for both sides.

Keep a record of problem numbers

Note numbers that repeatedly refuse orders. Some couriers and seller communities share information about fraudulent patterns.

Fast delivery

The longer delivery takes, the more likely a customer changes their mind. Ship quickly and share tracking numbers.

Encourage prepaid orders

Offer a small discount or free delivery for prepaid orders. Over time, more customers will choose to pay in advance.

Good packaging

Damaged items are returned. Strong, neat packaging protects products and creates a good impression.

Frequently asked questions

How can I reduce fake COD orders?

Confirm every order by call or WhatsApp, show full prices clearly and ask a small advance for expensive items.

Should I stop offering COD?

Many Pakistani customers prefer COD. Keep it, but encourage prepaid orders with small discounts.

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